So Carrie Underwood just vocalized something that I’ve, @SonofNels , have been thinking about for a while and I wanted to use this space and time to address what is the underlying reason for a lack of Successful Female Country artists or any for that matter… As Ms Underwood notes. ”
“ T here i s c er t a i n ly not a shortage of talented ladies
out there that want so badly to get their fair shot in this
business. But there seems to be only room for only a few.”
And, I reply that she’s using the wrong measuring stick and thinking from the Top-Down, which is where she sits, down instead of the Ground-Up where 99.3 % of the other female recording artist are coming. Yes, the Majors only have room for a few and that has always been the case and now that there are only 3 majors down from 6 just a decade ago there’s even fewer. However! What is not different now or then is the Independent path. Or the one everyone else is on… I’m not holding Ms. Underwoods path and rise to fame against her, I’m just point out that she’s a new entrant into the Entertainment Eco system and didn’t come up through the ranks to stardom — it was placed before her in a very short amount of time and just is not how life works for the many.
For the life of the many –getting a successful independent career going is the number one goal, maybe having a few releases that are showing the potential for the entertainment and the time in the saddle helps the artists to understand all the parts and levelers of Entertainment let alone building a team so that when their time comes to shine they’re not learning on the Fly. So from my experience as the CEO of Altavoz I’ve attended events like Billboard’s Country Music Summit 11 and many others to also being a voting member of the CMA’s I get plenty of chances and in my years of offering full Digital Physical Distribution I’ve only talked to handful young females and management about looking at releasing a record as an independent, showing some traction, and then approaching the Majors, Actually sell 5 thousand records and they’ll come to you, however that’s another story.
Nope to the woman they are all dead set on getting signed to a Major and doing it like the others. “we know who they are” and until they realize that the music business like most any other a time of proving that you can handle the Indies before you can handle the Majors it the tried and true path to success. I’ll update this particular blog with the names of any Female Country Artists that comes seeking distribution. BTW we call it #AltaCountry.