Lets go ahead and start off 2014 with (Said in voice of lead singer of Juicy Bananas) “The Basic Facts of Life”. If you’re doing it yourself you’re alone. If you’re alone no one believes in you. Since entertainment is about telling a story when no one but you cares that is a sign.
Now that we’ve laid the canard of DiY to rest what is the real deal. Well, that’s easy it’s Distribution. Both Digital & Physical ( Clicks to Bricks ) and you need to have a plan that is put together by a team to cover everything from Amazon.com to FYE and iTunes.com to Wallmart each of these channels have a differnt pathway and engagement strategy. This is what your distributor help you to understand and making happen. _Getting their customers to buy your Story. Today this happens on what ever level they choose it to be. So, If they say I’m Buying This and I want it as X. Your label better be able to supply your distributors with it in X. End of Story and that’s really bad since distribution is about selling the story.
So the lesson to be learned according to MusicCapitalist.com blog post is a bit deeper than it appears. Yes #1 to DiE is DiY. And for the sake of simplicity to one and all combine your Digital and Physical distribution into effort via one distributor which will also you and your team to have a Clicks to Bricks Distribution solutions in place and working for everyone. From this simple premise springs a promise that is real. Distribution is Everything #DiE and it needs to be built into each release (yes we have the dotcom)