Altavoz Mentioned in Billboard Magazine
by Madelyn Dutt
Imagine our surprise when, flipping through the latest issue of Billboard (issued July 6), we saw a mention of our company! On page 24, in the article titled “A New Day for Indie Distribution,” author Ed Christman discusses the revitalized independent distribution sector of the music industry. According to Christman, dynamics of the music marketplace are shifting to where smaller labels seeking distribution turn to smaller distributors as a result of stricter regulations from major distributors like RED or Fontana. Additionally, the relatively recent resurgence of vinyl popularity has reestablished the importance of independent distributors, particularly those that specialize in niche genres. Altavoz has benefitted from such shifts through deals with labels such as SuperStar Records to distribute physical copies of rising young blues master Quinn Sullivan’s second album GETTING THERE. Newly independent artists, like Dawn Richard (formerly of Bad Boy Records), have also found their alternative with Altavoz. We echo Christman’s sentiment that the future for independent distributors is optimistic, and we look forward to continue working with independent labels on their physical and digital distribution needs.
AltaArtist Wins Hip Hop Award
by Lauren Fagan
Altavoz is proud to announce that our own AltaArtist, Bella Nae‘, was the recipient of the Midwest Hip HopAwards’ Best R&B artist! The Midwest Hip Hop Awards debuted in Ohio to celebrate all the Midwestern Hip Hop artists. This latest accolade comes on the heels of an amazing spring for this young artist. Bella Nae had the opportunity to go on tour with MGK for his Lace Up Tour and perform at SXSW once more.
Congratulations, Bella Nae’!
Magna Carta…Holy Grail Backlash
by Madelyn Dutt
Last week, rap mogul Jay-Z digitally released his twelfth studio album Magna Carta…Holy Grail exclusively as a smartphone app. The album was then available for retail sale four days later on July 8. Most of the buzz surrounding Magna Carta focused on Jay-Z’s decision to release strategy; hardly any conversation concerned the music itself. While indeed an interesting method, some criticism has arisen charging that Jay-Z is treating his fans more as customers than he should.
According to Washington Post writer Chris Richards, the terms of agreement required to access the Magna Carta app are what debased Jay-Z’s fans to being mere consumers. “In exchange [for downloading the app], users were asked to share access to their social media accounts, their phone calls, their GPS location and more. If the medium is the message, we finally had an answer to that fan-or-customer question,” Richards says.
The artist-fan relationship is a special one that should involve a certain personal connection between the two. In Altavoz’s opinion, maintaining this bond is crucial and part of what makes loving music so enjoyable. By creating an app that has the potential to invade fans’ privacy, presumably for the purpose of collecting data, Jay-Z may have violated the importance of treating fans as they deserve.