Every year, MTV honors the best college radio station with a Woodie Award. The 2013 winner is KSUA 91.5FM of University of Alaska at Fairbanks.
In October, World College Radio Day, a day devoted to encouraging people to tune in to college radio stations instead of listening to their typical stations, will occur. The goal is that these listeners will like what they hear and tune in regularly. So, what is all the hype about college radio stations?
College radio stations have the freedom of creativity. They don’t have to worry about the commercial appeal of their music as much as other radio stations and can, therefore, regularly play music from unsigned, local, and independent artists. This exposure for independent artists is very beneficial. When a college student hears an artist they like, you can be sure that they will share it with their friends, who share it with their friends, and on and on. The trend continues and the amount of exposure for the artist can be tremendous.
Furthermore, college radio stations often possess, perhaps, the most beneficial aspect of music promotion: passion. Those involved in the stations truly and passionately believe in the music and the mission. This is something you just don’t get through many other outlets. Sometimes all you need is one person to give a genre of music or an artist a chance in order for other people to recognize the potential. College radio stations can provide this chance, and often times, do.