Music sales and marketing expert joins Altavoz to amplify distribution objectives
Washington, DC (June 12, 2013) – Veteran entertainment industry professional, Mark Callaghan, joins the Altavoz family, bringing his years of experience in product presentation and retail strategy to leverage Altavoz’s distribution efforts. Jessamyn Sarmiento, co-CEO of Altavoz, says Callaghan will “open even more doors to retailers [and] add a great perspective of the industry” to expand Altavoz’s reach and provide entertainment consumers nationwide access to Altavoz’s indie music catalog. With Callaghan’s help, Altavoz will elevate its existing distribution strategy, forging more retail partnerships and lifting sales of AltaArtists’ and AltaAuthors’ content by making it available to customers.
Upon graduating in 1986 from Western Michigan University with a Bachelor’s in Business Administration and Marketing, Callaghan began his career in the music industry at BMG Distribution. He later transferred to Windham Hill Records, where he spent the first half of the 1990s as the Midwest Regional Manager, working to increase visibility and sales of new age artists. Nearly five years later, Callaghan was hired as the Midwest Regional Director at A&M Records. As Midwest Regional Director, Callaghan’s marketing and advertising efforts helped the label lift sales of artists, including Sting, Sheryl Crow, and Elton John. In 1999, Callaghan joined Verve Music Group as National Director of Sales and was responsible for the account management for artists, like Diana Krall, John Coltrane, Ella Fitzgerald, and Billie Holliday, on the renowned jazz label’s sales.
As Vice President of Sales at Altavoz, Callaghan makes his highly-anticipated return to the music industry after nearly a decade as an Account Manager at Ubisoft Entertainment.
Altavoz is an independent, full-service, direct distributor offering a wide range of physical and digital distribution and marketing solutions. Altavoz ensures artists and producers have access to a unique array of traditional and out-of-the-box distribution channels and are creatively promoted so they can build their presence, make their mark, and earn a living – all with a social conscience.