Are tablets replacing computers? And what does this mean for the music industry?
The tablet is surpassing laptops this year, and will surpass PCs in 2015. This is a significant change in consumer attitudes and trends. Ryan Reith, Program Manager from firm IDC’s Mobility Trackers says, “IDC continues to believe that PCs will have an important role in this new era of computing, especially among business users. But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC.”
Increases in tablet shipments have been coming from the low-priced Android devices, which are forecasted to pull down the average price by 11% to $381 this year. In contrast, the PC’s average value is expected to be $635 this year. Technology market research from IDC has increased its tablet forecast for 2013 to 229 million units, a 59% increase over 2012. This is good news for some of the biggest players in music. Apple’s iPad had the top company share in the first quarter with 40%, although down from 58% a year earlier!
What have the Nine Inch Nails really been up to?
Reunited industrial rock group, Nine Inch Nails signed with Columbia Records earlier this year.
The band’s last two albums were produced on their own label. NIN founder, Trent Reznor after deciding to sign with Columbia, said in a press release, “I’ve been less than honest about what I’ve really been up to lately, for the last year I’ve been secretly working nonstop with Atticus Ross and Alan Moulder on a new, full-length length Nine Inch Nails record, which I am happy to say is finished and frankly f-cking great. This is the real impetus and motivation behind the decision to assemble a new band and tour again. My forays into film, HTDA and other projects really stimulated me creatively and I decided to focus that energy on taking Nine Inch Nails to a new place. Here we go!”
Nine Inch Nails are to perform at Lollapalooza, Outside Lands, Leeds, Reading, Made in America, and VooDoo this year, among other festivals. Reznor performed with How to Destroy Angels at Coachella, after Columbia released the group’s debut album, “Welcome Oblivion,” in March.
Daft Punk Doing Well
The dance/electronic duo’s new “Random Access Memories” launched at number one on Billboard charts with 339,000 copies, according to Nielson SoundScan. This is the second-largest sales week of the year for an album. Only the debut of Justin Timberlake’s “The 20/20 Experience” was bigger. The single “Get Lucky,” featuring Pharrell Williams, leads the album as Daft Punk’s biggest airplay hit ever!
“Random Access Memories,” released on May 21, starts with stronger sales than expected. Industry forecasters had projected a first-week launch of around 300,000, with a chance to hit 325,000 if the set performed strongly through its first week. Daft Punk’s last studio set, 2005’s “Human After All,” debuted and peaked only at 98 on the charts.
When the group made its album available to stream on iTunes a week prior to its release on May 21, senior VP of analytics David Bakula says that artists who do streaming “get a good amount of exposure. It does draw consumers.”
Why are Vines 6 seconds? Hip-Hop!
The emerging social media application, Vine is highly popular on Twitter and growing in popularity! The app allows users to create short looping videos of six seconds or less. It has led to a creative new genre of media that has opened up the conversation of copyrights and infringement.
This conversation echoes that of mainstream hip-hop and sampling. The Notorious B.I.G.’s “Big Poppa,” sampled the Isley Brother’s song “Between the Sheets.” Similarly, Vine, in addition to allowing users to create their own original works, makes it possible to sample recorded copyrighted visual material.
HBO’s “Behind the Candelabra” is hoping to increase the popularity of the music of Liberace. The film’s music supervisor, Evyen Klean says, “The movie is going to expose Liberace’s music to a whole new fan base. I think the music is a vehicle for the movie and the movie is a vehicle for exposing people to Liberace’s music.”
Director Steven Soderbergh uses songs as a pacing device, but includes no underscore. All of the songs are from the Liberace repertoire. Klean discussed the inclusion and power of Liberace as a performer, “He had his own style and as I dug in and listened, it was obvious he was an amazing musician.”