After reading something on reddit.com about “Gangnam Style” being the equivalent to the “Macarena”, I began to question the legitimacy of this comparison. Then it hit me. A funky dance that almost anyone can get into? Check. Lyrics which unless you speak the language don’t make sense? Check. Is it peaking the top of the charts and receiving radio play? Check. Oh my. All the pieces are fitting together and this comment proves to be accurate. After reading this article, it got me thinking about the trends in music and how fast they seem to come and go. While I don’t think this particular one is dead, yet, I am led to believe that the point of oversaturation is coming soon for this. It seems that lately, like in the past ten years or so, relatively unknown stars rise and then fall into obscurity rather quickly.
With the advent of YouTube and streaming services, the internet has played a large part in helping these artists go viral. One of the bigger ones in recent years, that I can remember, was Ok Go and their energetic treadmill antics which swept the nation for a few months and then died down. And what about that Gummy Bear song? For whatever reason, that one was incredibly popular. With all the technological innovations which are going on in the music world, people across the country are able to exhaust music much quicker than ever before.
If you take a look back to Psy’s “Gangnam Style”, his video has received almost 230 million views in the two months it has been on YouTube. Comparing this to other top videos, Carly Rae Jepson’s “Call Me Maybe” has been out for six months and has almost 270 million. People are taking in media at a record pace these days, especially when something clicks. Despite the ability to suck the life out of a song, this is an era where literally anyone with talent can blow up the internet and impress millions of people if they target an audience correctly. Here’s a pop rock group that reddit users seem to be enjoying and they have some music that you can get for free on their site – The Stereophones –