One of the greatest resources YouTube provides, is a platform for the everyday person. Its intuitive interface has made it a pinnacle of both big business and indie music strategies since its inception in early 2005. That being said, there is a lot of “junk” on YouTube that music lovers have to sift through in order to get to the good stuff. Lucky for you, there are people like me who love to dig for buried hidden gems. Take a look at some of my favorite YouTube singers and see if you can learn a thing or two. Social Music Marketing is definitely going to be the building block of many artist’s strategies from now on, so it’s time to get familiar. Sometimes, all it takes, really, is just some talent and a video camera.
Simply put, he is the love of my YouTube life. Imagine melted butter on top of a tall stack of the best pancakes you’ve ever had with a sprinkle of cinnamon and warm maple syrup…..that’s his voice to me. He could literally sing anything, and I would like it. Now why is he not making millions? I couldn’t tell you. He covers songs and makes them completely his own, which is what keeps me going back to his YouTube page on a regular basis. While doing a number of amazing cover songs, he also sneaks in a couple of originals, collabos with other YouTube artists, and of course drops in updates on his upcoming shows and music releases. This guy is a smart and talented man trying to make it on his own. Check out his videos, and join the Gabe Bondoc movement!
This cute little pocket of sunshine has a powerhouse voice. She’s been on a slew of talent shows from the most recent revival of star search to America’s most talented kids. Don’t let her tiny stature fool you, this girl sings like she’s been through something. Like Gabe, she features originals on her YouTube channel, and gives a peek into her music production skills, which is really cool. Check her out at her YouTube Channel: ToriKelly
Scott Dangerfield & Crash Country Music
I first heard about Scott Dangerfield, when he was the most amazing audition of Season 10 of American Idol and then mysteriously disappeared soon after. I was sure he would make the top 10 and was actually upset when I didn’t see him at all during Hollywood Week. Thank goodness for Google, because I wouldn’t have known why he chose to drop out (he’s a teacher and didn’t want to leave his kids, awww) and how amazing his band, Crash Country, was. The band – hailing from Milwaukee,WI – consists of:
Scott Dangerfield – Vocals
Jake Brenwall – Guitar
Aaron Cox – Guitar
Patrick Gonyo – Drums
Christopher Bartel – Bass,
Another voice that makes me melt, Sid Sriam got his start in music with Indian Classical Music, an artform onto itself. He’s come a long way, adopting contemporary urban/pop music sensibilities and never looking back. I always love artists who don’t necessarily look like their voice, which is definitely the case here. It’s an added pleasure/surprise on top of his already amazing voice. Check out his YouTube Channel: SidSriramMusic.
Get Hip, Berklee did (He’ll be graduating from the famed Music Institute this Spring)
These Korean Australian twins, are taking the world by storm, and are doing it with with a Canon EOS 7, YouTube, and a Gmail account. They started out in 2008, with their shared YouTube account, and now have over 300,000 subscribers worldwide. They’ve toured all over the world, including the US, Australia, and Asia and they’re fanbase is growing. A great testiment to what a great voice and an engaging marketing strategy can do for the struggling artist. Take notes guys, take notes.