One of our favorite festivals came to an end yesterday. South x Southwest always unearths great talent, ideas, and generally cool stuff that we don’t ever think to look for on our own. For instance, Nike turned a whole building into a giant-sized version of their new energy tracking FuelBand wristbands. Seriously, that could only happen at SXSW. If you were down in Austin last week, hopefully you got to see some of the events I was anticipating this year. If not, all I can say is, sorry and thank goodness for YouTube. Most of the highlights, such as the Bruce Springsteen’s Keynote and Jay-Z‘s live-streamed show, can all be found there. The beauty of SXSW is that it’s a platform where representatives from the industry are able to directly connect with fans. Nowadays, with all the technological noise that’s separating fans from the music, it’s always exciting to be on the ground, face-to-face with these companies who make access to the music we love possible. For musicians and music lovers of the independent mindset, this is what we’ve been trying to do all along! Now, big businesses are catching up to our way of thinking.
This trend can be seen among all the new (and existing) music apps that are sprouting up, especially this week at South x Southwest 2012, hoping to be THE music/entertainment app of 2012. Here are some of the contenders:
AudioAir – App that lets you watch muted televisions in public places, potentially allowing you to be in a venue with multiple TVs and tune in to different stations, or simply tune them out and talk to the people around you.
Wahwah.fm – Let’s you utilize stored music on an iPhone device and turn it into an internet radio station that you can broadcast worldwide.
Sonarflow – Takes your music, and helps you rediscover those songs you forgot you even had by displaying the graphically as bubbles. You can explore your music by genre, artist, and the list goes on. It’s great for people with a crazy music library who always finds themselves listening to the same 30 songs.
TuneUp – For a fee, TuneUp will go through your iTunes and Windows Media library and clean up the metadata tags, remove duplicate songs, fill in missing album art, and retrieve information on concerts, artist bios, and music videos.
This is just a taste. To see a full list of all the apps present at SXSW (and their were a lot), visit the festival’s website.
Good bye SXSW 2012, we can’t wait to see you next year!