The holidays come on the third Saturday of April every year for musicians and independent retailers, internationally and across the United States. Introducing Record Store Day, celebrated by fans, artists, and over 950 independently owned record stores. The purpose of this holiday is to set aside one day each year that features independently owned record stores and musicians as they come together with fans to celebrate the art of music.
The original idea was conceived by an independent record store employee, Chris Brown, and was founded in 2007 by Erik Levin, Michael Kurtz, Carrie Colliton, Amy Dorfman, Don Van Cleave and Brian Poehner. Various rare and exclusive promotional products are distributed specifically for the day, including special vinyl and CD releases, in addition to hundreds of artists from the United States and across the globe debuting special appearances and performances. There are lots of festivities such as cook outs, body painting, meet & greets with artists, parades, djs spinning records and so on. Levin, one of Record Store Day’s key architects, declared the event “more important” than Christmas or Christmas week, in terms of boosting sales at independent outlets.
- Find a participating record store near you. (Photo credit: Nicoze)
Record store day continues to grow exponentially every year and have a positive impact on the industry and local retailers. It was in April 19, 2008 that Metallica officially kicked off Record Store Day at Rasputin Music in San Francisco with approximately ten special releases offered at the time. According to Billboard Magazine, the 182,000 bump in unit sales for the week of Record Store Day 2011, was directly attributed to the success of Record Store Day itself. For its fifth anniversary this year, Record Store Day has announced Iggy Pop, the innovator of punk rock, as the official ambassador for 2012.
Iggy Pop can also be found on a very special Record Store Day release: It’s the David Lynch Foundation’s contribution this year called, “Music That Changes The World,” a Special Limited Edition Vinyl Box Set compilation featuring 34 world-renowned artists that will be (you hope!) available at a record store near you! Only 2,500 will be going out… so make sure to get in line for your copy!
We here at Altavoz look forward to this year’s Record Store Day. Get out there and support your local music retailer and make a difference. As we like to say: “Buy Indie — Support Local.” That’s what we’ll be doing.