Building a fan base takes more than good music. People can easily connect to a song and disregard the artist entirely. Music listeners like to connect to an idea, an experience, a personality. Using Twitter and Facebook is not necessary, but if you’re going to use them, use them to magnify your ideas. Look back to your posting history…are you just posting links to your music? Then you’re wasting your time. You should provide some useful information or an engaging, entertaining conversation to draw your audience in and keep them there. Don’t underestimate the ability of human connection. People have strings that can be pulled and becoming emotionally connected is one of them.
Every year, people with the charisma of a closet door can convince thousands of people that the world is going to end. And the ones who didn’t believe are still talking about it. Shock and awe, and controversy can only take you so far. Once the initial substance is gone, people become disinterested in the stale state of your information. Make sure you take full advantage of the one thing in the world that nobody else has…Your Individuality.