In the last few years, blogs have emerged as one of the main sources of music for the public. Many bloggers are trusted to give an unbiased opinion on new artists and releases. Have they overtaken the role of the radio DJ?
It used to be that an artist would have to go to the radio station and give them a track and beg them to play it. The problem was, if you weren’t hot at the time they wouldn’t play you, but you needed them to play you to get your name out there. Chicken and the Egg. So to get play, the artist would wine and dine the DJ (with the DJ running up quite a bill) in the hopes that it would be enough to motivate the DJ to play their track. Is it worth going through all this trouble anymore?
It really comes down to public opinion and access to some sort of portable media player. For the most part I use my iPod everywhere I go, including in the car, so the radio DJ’s aren’t making my play-lists, I am. And where am I finding my music? Either Internet radio (with no DJ’s like Spotify and Pandora), blogs, or just flipping through related music on YouTube.
So then the question comes back around to “can the DJ keep his/her relevancy?” There are thousands of DJs in every state that want to be friends with artists, always looking for new drops, special songs, and a phone call. However, as the artist also wants to be friends with the DJ, the DJ is not obligated to the artist in any way and actually becomes in debt to the DJ. In the case of radio, the DJ plays what they are ordered to play. Most club DJ’s play what they think everyone wants to hear. Don’t get me wrong, there are still brave DJ’s out there who DJ the way that they want to, but they are a dying breed.
More and more music sites and blogs pop up everyday and are becoming more popular because of the endless new music, news, and fresh perspectives. If the DJ is to survive, they must be able to compete; meaning the same music you love to listen to when you’re in your car should kind of match the music you play on your show.
Don’t let my amazing blogging affect your opinion on bloggers vs. DJ’s, both are influential and play an important role in music today – just in different ways.