It’s the time of year when the industry remembers all that we’ve done for them, and stuffs our stockings with good cheer. I won’t say no to that. Here’s the weekend Round Up:
I’ve always loved Black Friday, and recently discovered Cyber Monday. Now, I find there is also a Green Monday! We’re a country of labels, so I guess I shouldn’t be surprised….but seriously, Green Monday? I you didn’t already know, Green Monday, or the second Monday in December, is usually the day that sales for online retailers peak during the year. With the huge success of Cyber Monday, you’d think Green Monday might not be the best day in sales for 2011, but ComScore is predicting at least $1 billion in sales, which would push this year’s Green Monday ahead of the past two years. Big retailers, such as Sears and K-Mart, have 70% discounts across all their departments and many online retailers will be offering free standard and expedited shipping, as an added incentive.
Just this past week, Grammy-award winner Adele promised to tweet if she could get 10,000 people to follow a charity on Twitter. Within hours, the number was reached and Adele graced the world with her first tweet. Needless to say, it was epic and a sign of good tweets to come. What it showed is that thousands of people around the world are hooked into social media AND love getting a peek into the lives of the celebrities and musicians they love. Twitter is great because fans have the chance to talk one-on-one with their favorite artist for the world to see. Facebook is also good for fans, where they can subscribe to exclusive, longer version of content from their favorite artists. Now, if only Beyonce would tweet and keep us updated on little Jayonce……one can dream.
Following up on my last entry and fans love of Twitter and Facebook to connect with their favorite artists, Shore Fire Media talked to industry insiders about this phenomenon and made a five social media predictions for the music industry in 2012. While they are seemingly obvious, the quotes make some interesting points and are good food for thought as we rest over the holidays. I picked out a few I liked and posted below, which ones are yours?
- “It’s not even relevant anymore to say social media is “ubiquitous.” People share their lives, dreams, and even deaths via status updates. They meet significant others online and break up with significant others online. Social media is part of everything we do.” – Katie Baker, Reporter for The Daily
I agree with Katie. How fans and consumers use social media is going to continue and grow exponentially in the next year. The example with Adele noted above is a perfect example of this.
- “The Spotify/Facebook relationship is just heating up and people will increasingly look to social media, i.e. their friends, to discover music.” –Olga Makrias, Vice President of Publicity at Universal Music Group
Olga makes a good point, but only half of it. The discovery of music through friends is a top way people are finding new music. The key for labels, distributors and retailers in 2012 will be how to monetize this connection. The sale has to be offered at the right place at the right time — and be an obstacle as fans listen and share their favorite music.
- “The novelty has worn off of Facebook, and it has emerged as one of our strongest outlets for interacting with fans. I don’t expect that to change, especially considering how hard Facebook works to constantly improve the user experience – a key element MySpace ignored. I’m interested to see what Twitter has in store once the novelty wears off with regards to a more robust media experience.”– Matt Petty, VP Digital Marketing at Morris Artists Management, LL
Matt is correct regarding Facebook as a significant outlet for bands and artists to communicate with fans and others. I also agree that Twitter has the potential to be as significant a player in music, especially as bands learn more how to use the platform to communicate real-time content, video and pictures from concerts and other activities.