I found this report from Nielson which finds that New York City is the number one market for country album sales. Of the 31.8 million physical and digital country albums sold nationwide, the obvious markets are down the list a ways with Nashville coming in at 6th place. In terms of sales volume, little ‘ole Washington, DC, where I am from, comes in right below Nashville. Wow, we must really be buying the heck out of country.
When looking only at number of albums sold, New York comes in first due more to population than popularity, though. They are the only top media market not to have its own country music radio station. Seems like there is a gap in the NYC marketplace for an eager radio station exec! If you check out the graphic posted here you can see that fans in Charleston-Huntington, W.V., were the most likely to buy country albums, with four seemingly random cities tying for fourth place. According to Nielson, 5th place Nashville’s residents were nearly twice as likely to buy country albums as the general U.S. population.
Country music ranks fourth among the top music genres with 13 percent of all album sales in the U.S., with Rock, R&B and Alternative rounding out the top three genres. While country music boasts high percentages of fans who prefer physical music, digital country music album purchasing is up 31 percent year-to-date, greater than the overall digital music album growth of 20 percent.