The trend of increasing vinyl sales may be even more significant than originally thought. Check this: according to the Nielsen Company, which tracks music sales through its SoundScan system, 2.8 million vinyl records were sold in the U.S. last year, and this year’s numbers are 40% higher. But that is just from what is tracked.
To put it in perspective, the NYT’s spoke with Vince Slusarz, who runs Gotta Groove Records, one of about 20 vinyl manufacturers in the U.S. SoundScan uses barcodes to track sales, but said Slusarz, “the majority of stuff we press, it doesn’t even have a bar code.” It’s possible, according to Slusarz that “SoundScan gets only about 15%” of what’s out there in the market. Figure into that number the vinyl that is sold through indie and mom and pop shops, at local venues and off random websites, its not hard to fathom that an enormous amount of vinyl sales go unreported.
If you take the 15% SoundScan estimate and use Hypebot‘s math, vinyl sales could top $20 million this year. Wow.
- Vinyl Record Sales Jump 55% in the UK (mashable.com)