Upon reading Study: Digital Car Integration Is “Largest Threat” To Radio & CDs on FMQB, I was curious to how ”threatening” digital car integration would be. The article says that if there is an easier way to connect your phone or personal listening device to your vehicle, then it could make radio and CDs very obsolete. These predictions are based on statistics found by the market research company, The NPD Group. The statistics that suggest this theory, are that out of the people they surveyed, almost two out of three did the majority of music listening in their vehicles. Also, that there was a slight drop in the number of people who listened to music in their car on a CD, or on the radio, and a rise in people who listened to music in their vehicle on a smart device. I think that this is more of a threat to radio than CDs. I buy CDs, and then put them on my iPhone or iPod. If I have an easier time using those listening devices in my car, it still won’t affect the fact that I buy CDs. Thinking beyond the article, an awful lot of people still buy CDs, and unless the automakers stop putting CD players in cars, then I don’t see improved digital vehicle integration being much of a threat. I don’t think that the automakers will remove CD players, because consumers would be outraged! In terms of people choosing Internet radio over the car radio, I think that is a different story.
Internet radio means fewer commercials, and an easier way to connect your portable listening device will probably mean more Internet radio listeners in a car. The only thing that may contradict this is that the major phone service providers do not offer an unlimited data plan anymore, and listening to Internet radio consumes a lot of your data when playing. Unless you drive around with a wireless hotspot in your car, you will have one heck of a phone bill if you constantly use Internet radio through your phone. I do have one thought that would be a step ahead of this article and digital vehicle integration. What if vehicles were a wireless hotspot, and had Internet radio capabilities of their own? If vehicles with those features were in existence, then how do you think that would affect the music industry?