Altavoz know’s you’re busy enjoying these last few days of decent weather here on the east coast. Once again, we’re here to save the day with the industry’s latest. Take a look and see what you missed.
MTV World recently announced MTV Iggy, a global music platform that aims to expose international music acts to U.S. audiences through its online channels and on-air programming. MTV Iggy will launch today, October 17th, with a 30-minute world music spotlight which will air on mtvU. The platform will host an international band competition which will climax with a live performance broadcast on Nov. 10th. Along with MTV Iggy, MTV world also incorporates Korean MTV K and East Indian MTV Desi. Hopefully, MTV Iggy can get some air time on MTV and MTV2, as mtvU isn’t the first place that comes to mind when you’re trying to target the US audience at-large.
UK AIM Independent Music Awards Announced
UK Indie music trade group, AIM, has announced the 2011 Independent Music Award nominees. The great thing about this award ceremony is that the awards are very relevant to the industry and the obstacles independent artists have to overcome. Some of the awards featured are: Best Small Label, Best Difficult Second Album, Innovative Marketing Campaign of the Year, Independent Entrepreneur of the Year, and Most Played Independent Act. To check out the list of nominees, some of which you may recognize, visit AIM’s Facebook page.
Top Indie Labels partner together to launch music discovery site, TheNewRecord.com
Bill Armstrong, the founder of Side One Dummy, has brought together 30 indie music labels to lay the foundation for an indie music community. The site is designed as a digital newsstand that offers the newest indie downloads in advance of their official release. The goal is to make new music easier to find for the people seeking it. TheNewRecord.com wants to focus on selling records in the long run and hopes to drive listeners back to their stores. This is a good idea and nice addition to the indie music community. Sadly, according to some of its early users, the website is poorly executed. I think it will be a while before the site can build the community it aims to build.
Musicians Need Likes, Not Listens, to Make Money
Facebook has yet to create an easy way for users to like the pages of the musicians they are listening to, according to Inside Facebook. With Spotify, Rdio, and other music services being integrated into Facebook, you would think that artists’ Facebook pages would start gaining fans…that doesn’t seem to be the case, however. Some people believe that Facebook should create retention mechanisms for artists that will help them turn listeners on Facebook integrated music services into fans. It is important to note that all the updates that artists make to their Facebook go out to fans, and not just listeners who may be interested in news on tour dates and merchandise.