With metal as non-mainstream as it is, it can be extra difficult for a band with a certain niche sound to reach the audience they need to reach in order to be successful. Things have improved with the digital age as far as getting the music out there, and music discovery services help (Pandora, Spotify, last.fm etc.). I ask, what about the die-hard fans, especially us metal fans, who want the full album experience on vinyl or CD? What if we want that experience for a less-than-well-known band that is only just beginning their career as musicians? Especially considering metal on a global scale (metal is in fact much more popular outside of the United States), how would an upstart band know where to export their CDs and LPs, have enough money to ship overseas, and let alone know what cities to tour for support of their release??
It might be a shocker, but metal in particular fosters a significant demand for physical albums, because inside the metal world, although the concept of a single exists, the album itself still reigns supreme. This concept applies more loosely for popular metal bands such as super metal stars Lamb of God, Mastodon, or Children of Bodom. Bands that hold this level of success are able pick a few songs and make them into videos that act as singles. Overall the idea of an album is still venerated in the metal world. Many albums’ format are designed with listening to the entire album start to finish in mind, (example: Domine Non Dignus from Anaal Nathrakh) with some tracks being introductions or interludes, or leading directly into another song. Metal fans also pay extra attention to the presentation of the album – the cover art and packaging. People like wicked cover art especially on physical CDs or LPs where you can hold it up and gaze into it while listening to the album, getting lost in a world of metal imagery (I know, I’ve done this many times). In short, albums as complete works are still thriving in the metal world, and the only problem is getting those albums to the fans that want it.
Essentially, the dominant reason I signed up to work with Altavoz is that I believe we can do more for these metal artists who aren’t reaching their audiences as well as they could. Altavoz can help them figure out where to tour, where to sell their LPs for a fair price, and potentially helping others out there by having the release contribute to a non-profit of their choice. It is more than a win-win, and I hope to see many metal artists get involved with Altavoz!
On that note, I leave you with a little Anaal Nathrakh 🙂
- Fear, Emptiness, Decibel: Listen to Anaal Nathrakh Cover… the Specials? (metalsucks.net)
- PAGAN To Release Anthology CD (bravewords.com)
- Music Reviews: Voyager, Opeth, Morton, Michael Schenker, Jon Lord and Motherlode (blogcritics.org)
- Five Albums That Changed My Life: Rob Cavestany of Death Angel (noisecreep.com)
- HEXFIRE Announce Debut Album Release Date; Album Artwork Revealed (bravewords.com)
- Album Review: Feist Metals (myfolkingheart.com)