As a frequent consumer of music, and a college student, I always appreciate it when I purchase a product that gives me more bang for my buck. Most often when purchasing music I am provided with a multitude of options, digital or physical, regular or acoustic, standard or deluxe. One of these options is always a no brainer for me and many other consumers: Deluxe is better.
Whether I am shopping for music on iTunes or see a CD or vinyl album I’ve been dying to buy, I am always instantly drawn to the deluxe version. Without a second thought I will purchase deluxe over standard every time. For an insignificantly small increase (or sometimes a worthy significant increase!) in price I can get anything from exclusive, unreleased singles to merchandise to a cool DVD. Receiving bonus material with an album is the same as a serial shopper finding a liquidation sale, it is overwhelmingly gratifying. Especially at a time where money is tight for many young people, value for money is crucial. Bonus content on deluxe products are essentially rewards given to the fan. It is the artist’s way of saying thank you for the support. Whether it is a previously unreleased track or a remixed version of a song, it is something that is extra, something exclusive. I will continue to purchase deluxe products and am confident that I am not alone!
- Nirvana~Nevermind Super Deluxe Edition (itsabstworld.com)
- A special deluxe version of U2′s Achtung Baby on the way (muzicmagazine.com)
- The Who – Quadrophenia “Director’s Cut” Super Deluxe Box Set (musicbyday.com)