The announcement at f8 of Facebook’s partnership with Spotify doubled Spotify’s user count to 5.3 million in just one week. However, users were wary of the service, as they should be, as Facebook seemingly inherent need to share private information has landed them in the news yet again. Among the blitz of new features they are throwing at the public, the most controversial is the new newsfeed/timeline feature which broadcasts anything you do on Facebook or any other connected site in real time. Spotify users are now required to log-in through Facebook which makes them susceptible to the new changes. Of course, users were up in arms about the situation, and Spotify responded quickly by introducing a new “guilty pleasure mode.”
As it stood with the new Facebook account integration, every song you listened to on Spotify would be seen (1) on your friend’s news feed (2) In your friends music tab and (3) in the imminent timeline feature which has already major backlashes. Now, Spotify has developed a private listening option which allows users to disconnect Spotify from Facebook temporarily. Beware, this disconnect is only for a single session, so if you log off and log in later, you will need to repeat the step to continue not broadcasting to Facebook. At least now, the closet Justin Bieber fan can listen to One Time without ruining their street cred. Now all Spotify has to worry about is calming the gathering storm of angry independents who are speculating that the company is cutting deals with the big labels and compensating them at a much better rate than the average artist/label. Piece of cake.